We worked with VSP to shift perspectives brought to traditional consignment shopping. We crafted retail and digital merchandising strategies that felt luxury, contemporary and cool. We have continued to support the business through launch events, organizational and partnership strategies and production. 




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Canada Goose

We creatively directed and produced each milestone moment for the OVO x RBC partnership: the award-winning _Earn It_ commercial featuring OVO Co-Founder Oliver El-Khatib, the _OVO Summit_, a one-day immersive conference for 1,200 young creatives with speakers Ethiopia Habtemariam, Jesse Reyes and Noah “40” Shebib, and the _OVO x RBC TIFF party_.

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RBC x OVO

We developed and managed a new brand identity for multidisciplinary technology studio Studio AM, and their subsidiary River, that positions them as status quo challengers without pretension. 

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Studio AM

We showcased 9 of our country’s rising stars in TikTok Canada’s very first out-of-home, cross-country campaign, shot by Norman Wong. 

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TikTok

We’ve worked with destination nail shop Naked to challenge the traditional perspectives brought to the beauty industry and elevate the business to become a cult-favourite brand. 